Zurich’s #TrulyLove social media campaign to raise funds for Manzil Centre for Challenged Individuals

Just got information about this Ramadan campaign which supports the Manzil Centre for Challenged Individuals in Sharjah (disclosure: my brother attends that school so I have a vested interest in this campaign succeeding!) – do share!

So many social media enthusiasts out there sharing photos about things they love… I’m sure people can find time to add an extra hashtag to them to help a good cause.

Information about campaign:

This Ramadan, Zurich International Life Middle East (Zurich) has partnered with RAKBANK to help give some love back the community.

Zurich’s #TrulyLove social media (Twitter, Facebook and Instagram) campaign aims to raise funds and awareness for Manzil, and for each photo and caption posted, Zurich and RAKBANK will donate AED 5 – with the aim of raising AED 75,000 for Manzil over the 4 week campaign.

Participants also get the chance to:

  • WIN! Each week, 6 shopping vouchers worth AED 500 will be given away to those with the most likes and shares.
  • BECOME A STAR! The top posts will get to feature in a future Zurich advertising campaign.

So, do your bit for Manzil today and get posting! All you have to do is post a photo and caption of something you #TrulyLove

To participate go to trulylove.zurich.co.ae or www.zurich.co.ae

1. Submit a photo and caption
2. Use #TrulyLove to post
3. Get friends and family to vote
4. WIN!

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Documentary about children with autism in the UAE in progress

A press release landed in my inbox about a documentary about children with autism in the UAE. I already watched “The Brain That Sings” by Amal Al-Agroobi at the Dubai International Film Festival (DIFF) so another movie on the same topic was great news. Yes, there’s a lot of awareness nowadays in terms of campaigns, fundraisers, and so much more, but movies I think contribute a lot to the public understanding of autism.

At present, ‘autism’ is this thing that the public, I think, is aware of, but doesn’t really understand. Movies are a great visual way of connecting with them to say, THIS is what it is, and this is how it looks.

The new documentary is being directed by Tricia Regan which is part of The Autism Project, an initiative started by Her Highness Sheikha Shamsa bint Mohamed bin Zayed Al Nahyan, to raise awareness about autism.

The film features 10 children between the ages of 4 and 17, and are on different levels of the spectrum, as well as being from different backgrounds and nationalities.

Looking forward to seeing it!

 

Full press release: 

IMAGE NATION TO PRODUCE DOCUMENTARY ABOUT CHILDREN WITH AUTISM IN UAE

Project aims to raise awareness about Autism and inspire hope in families

Tricia Regan with the children

Tricia Regan with the children

Abu Dhabi, 2 April, 2014: Image Nation announced production of “As One”, a new feature-length documentary about Autism directed by Emmy Award-winning director Tricia Regan.

The film is part of The Autism Project, an initiative started by Her Highness Sheikha Shamsa bint Mohamed bin Zayed Al Nahyan, to raise awareness of Autism in the United Arab Emirates. Autism currently affects almost 1 in 50 children globally with more young people being diagnosed each year.

The documentary focuses on the children, parents and teachers involved in a unique theatrical and musical program in the UAE for children on the Autism spectrum. The culmination of the program was a musical staged for the cast’s friends and family, as well as UAE dignitaries.

Her Highness Sheikha Shamsa bint Mohamed bin Zayed Al Nahyan, said of the initiative: “It is my sincere hope that The Autism Project will have a positive impact on the lives of the children and families who are participating in it, and that this documentary will help to inform the wider UAE public about Autism and its nuances.”

“Overall, we want to ensure that our society does not fail to recognize and embrace the amazing skills and abilities of autistic children, and that these children are given the opportunity and confidence to be active members of our community”.

Mohammed Al Mubarak, Chairman of Image Nation said of the documentary: “The Autism Project is something that we are immensely proud of. Autism is such a prevalent condition in the UAE, but there is still a stigma attached to it”.

“We hope this film, and all the hard work from everyone involved, will help bring a sense of hope to families and increase awareness of this issue.”

Tricia Regan, the film’s award-winning director said: “I am very honored to have been invited to create a musical theatre program in the UAE for kids on the Autism spectrum, and to have had the privilege to direct this documentary film.”

“This is a story of magical kids and dedicated parents struggling to understand autism, and build meaningful lives for themselves. It is joyful, funny, and also often heart wrenching – as is most of life. Clearly cultures from all over the world are dealing with autism, and this film not only makes that clear, it also shows us that we are all more alike than we are different.”

The ten children who were chosen to take part in the film are between the ages of 4 and 17 and are at various levels on the Autistic spectrum. Children from different backgrounds and nationalities joined the musical and theatre program, reflecting the diverse and international community in the UAE.

Information about the Autism Project and the upcoming “As One” documentary is available on this website: http://www.asoneautism.ae

Principle photography has been completed and the film is expected to launch before the end of this year.

Contribute your voice to the initiative on Instagram – @AsOneAutism Facebook, As One: The Autism Project and Twitter @AsOneAutism.

Karan goes back to art!

Guest post by Adita Divecha, Karan’s mother

The second session was at the Raffles Hotel near Wafi.

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When Karan and I got there, everyone was in the lobby.

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Nicola came and took us to the third floor, to this huge banquet hall which was almost empty except for two large round tables.

Then representatives from the Raffles Hotel came and met all the kids and then said they would like us to look around the Botanical Gardens. There was a door which opened out onto a huge terrace and the Botanical Gardens were there. It’s actually the roof of the mall which they converted in a garden, with canals running through it with fish in them, surrounded by trees and flowers.

We then took a tour of the gardens. Karan was really excited especially when he saw the water.  I actually thought he was going to try jumping into it. There was also a fountain there and because there was a lot of wind, the water was spraying on his face which he really got excited about. He was in a happy mood.

Then we went back in and all the children sat on the tables on which were paintbrushes, paper and paint…even crayons and pencils. Karan only does his art with a brush and thick paint.

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So he got to work, took the brush, dipped it into the bowl… “Dip and dab, dip and dab,” is what I have to keep telling him.

Everybody’s art was later kept on the side to dry. Karan did three paintings.

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They even gave the children cookies and something to drink. Karan just had the chocolate cookie. He was very happy. One of the other girls kept saying, “don’t get so excited!”

Then they gave certificates to each child for attending the session. So all in all, it was a good day!